Foundations in Digital Marketing
Learn the skills of digital marketing and create your own success. There's never been a better time to start than now. Dive in, dive deep. Fortune favors the bold.
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100% FREE · Limited Time OnlyCourse Detail
- 26 Learning Modules
- 42 Hours
- Beginner
- Free* (Reg. Price $1,295)
Course Features
- Self-paced learning
- Video tutorials
- Unlimited access
- Certificate upon completion
What you'll learn
- Full understanding of Digital Marketing foundations
- A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeted, and more
- The ability to think strategically about where and how to place ads
- What we mean by marketing vs. advertising
- An understanding of the complex way digital advertising companies work together
- Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
- Learn from an industry expert
- Analyze trends and news
- Find out where to get more information about the advertising space
- Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
- Understand what social media advertising is and means
- Understand how digital advertising is different from traditional media
- Be able to clearly and confidently present ideas to clients and co-workers
- Learn about an industry on track to be worth over $300B a year in 2023
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Course content
17 sections • 78 lectures • 42 hours 22 minutes total lengthRequirements
- Have some interest in the digital advertising industry
- Come to the course ready to learn
- Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)
Description
Overview: This course is designed as an introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
Course Subjects:
Intro: What is digital advertising and marketing?
- ✔ Display/Banner Ads
- ✔ Video Ads & Pre-Roll
- ✔ Social Media
- ✔ Audio
- ✔ Rich Media & Takeovers
- ✔ The IAB, and more
- ✔ The Digital Ecosystem: What are the different types of digital advertising vendors?
- ✔ Publishers, exchange, network, DSP, etc
- ✔ Buying the Ads: What are the different types of buying models and the advantages of each?
- ✔ CPM, CPC, GRPs, etc
✔ Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another?
- ✔ Cookie data
- ✔ PII
- ✔ Registration Data
- ✔ IP address
- ✔ DMPs
- ✔ Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)
✔ Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)
The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.
This Course Also Comes With:
✔ Lifetime Access
✔ Fast & Friendly Support in the Q&A section
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Who this course is for: Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see everyday Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising